Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great
chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.
As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as
newsletters, catalogs and such that could keep them updated about your site or the niche of your
site. These promotional materials are sent via e-mail to the members of the list in different time
intervals.
When using e-mail as the media of your marketing and advertisements, you eliminate the need for high
costs. Email is free and if you can manage to make your own promotional advertisements you can also
save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out
is received, viewed and read by the subscribers and not simply being deleted. They have signed up for
service and have consented in receiving it.
This means that there are constant reminders to your subscribers about all your products, new
products and services as well as any promotions and special deals you are having. There is also the
chance that they can be forwarded to other potential customers as they tell their friends and families
about you and your site.
Of course you should be also be aware that a subscriber may unsubscribe when they feel that they
are not getting what they want or expec ted. Make sure that they are satisfied with your opt-in
marketing strategies and keep them exc ited in receiving your newsletters and c atalogs.
Here are some
tips that can help you build a list of eager subscribers.
Make your promotional materials interesting and fun. Try to use a little creativity but not too over
artsy. Build around what your product or service is about. For example; if you are selling car parts, put
some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car
and make it look like a Lamborghini.
Try to research what people are looking for, this way, you stay one step ahead of them all the time
and you will be their bearer of new tidings. They will be eager to receive what you are sending them
because they knew you always have fresh and new things to share with them.
Write good articles that can be very informational but light at the same time. If your subscribers enjoy
your articles, they will go to your site by clicking the links that you will be putting on your newsletter
to read some more. You can provide articles that can connect to many people. Be diverse in your
articles. Put something humorous, then put something informational, then put something that has both.
Are you wary about this because you don’t like writing? No problem, there are many professional and
experienced article writers that can do the job for you for minimal fees. They know what they are
doing and can provide the need that you have for your newsletters, the money that you pay for your
articles are going to be met by the many sign-ups and the potential profit from the sales that you will
get.
Create and send an E-book to your customers about anything that is related to your business or site.
Use your knowledge and expertise in the field you have chosen to help other people who are similarly
interested. Offer this e-book for free. You can write about anything informational and helpful to your
subscribers. For example; you can do manuals and guides in so many things. This e- book could be used
as a referenc e for many people.
Share this e-book with everyone, even other sites; just make sure that they don’t c hange the links in
the e-book that will lead people to your site. If you want, you can always get some people to write it
for you just like your articles. Your investment once again will be covered by the great marketing this
will generate.
Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number
in your e-coupon so that they can only be used once. When people get discounts that can be found in
your newsletters, they will be eager to receive your newsletter in anticipation of what you are
promoting next.
If your subscribers can get benefits from your newsletters, they will be very eager to receive them.
Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.
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