16. The "Fast Forward" Technique
Tell your current e-zine subscribers to forward your e-zine to their
friends, family or associates. If they like it, they'll end subscribing too and
forwarding it to their circle of acquaintances. It's a viral form of word-of-
mouth marketing.
17. The "See It Everywhere" Technique
Tell your potential subscribers to subscribe on any page of your web site.
You want to put your opt-in form or pop up on every page of your web site.
The more times people see it, the higher the percentage of people will be
who will subscribe.
18. The "Multiple Choice" Technique
Tell your potential subscribers they can choose between text, PDF or html
format. People that like text may not want to subscribe to an e-zine that just
offers html. You can lose an awful lot of subscribers by not offering two or
more options.
19. The "My Credentials" Technique
Tell your potential subscribers your business credentials. People don't want
to opt-in to a list that doesn’t have the experience or authority to really give
them the information they need and want. They just don't want an ad with every email.
20. The "Confidentiality Agreement" Technique
Tell your potential subscribers you will keep their subscription information
confidential. People don't want you to share, rent, lease or sell their contact
information. They want you to protect their privacy at all costs.
21. The "100% Pure" Technique
Tell your potential subscribers your content is 100% original. People
subscribe to a lot of lists that just publish articles that are found all over the
Internet. If you can't always offer 100% original content, at least publish
some once in a while to keep your subscribers loyal.
22. The "Look Who's Here" Technique
Tell your potential subscribers about the famous, expert or reputable
people who have subscribed to your e-zine. Most people are followers
rather than leaders. They want to model themselves after people they
respect, admire and look up to. People will think your list must be good if
so-and-so subscribed to it.
23. The "Believe Them" Technique
Tell your potential subscribers about the testimonials or endorsements
that you've receive from other subscribers. They will see all the benefits
those people received from being on your list. People will believe other
subscribers’ advice before they believe you.
24. The "Collect Them All" Technique
Tell your potential subscribers you offer a free bonus product in every
issue. People will subscribe just to start collecting those bonuses. Plus, it
will keep people subscribed because they will want to see what the next
bonus will be.
25. The "Next Time" Technique
Tell your potential subscribers what type of content will be in your next
issue. They will think that if they subscribe right away, they will be able to
read the content in their next issue. It gives them an incentive to subscribe
on impulse.
26. The "Ad Less" Technique
Tell your potential subscribers your list has very little advertisements.
People sometimes don't subscribe to free lists or e-zines because they
20
think all they get is a bunch of ads. You could even offer an ad-free or an
all content/article (with a resource box) version of your list.
27. The "Give Me Them" Technique
Tell your potential subscribers that you accept article submissions. You’ll
get people who will subscribe just so they can submit articles and see them
published. You will also get a steady stream of content you can pick and
choose from.
28. The "Swap Me" Technique
Tell your potential subscribers and other e-zine publishers that you accept
e-zine ad trades. People will subscribe just to submit ad trades with
you and see if you run their ad. Doing list ad trades can increase your
circulation fast.
29. The "Got Friends?" Technique
Tell your current e-zine subscribers they can get a free bonus for
persuading 3 of their friends, family members or associates to subscribe or
by forwarding your e-zine to them. You could set up a "tell a friend form" on
one of your web pages.
30. The "It's Worth" Technique
Tell your potential e-zine subscribers how much a subscription to your e-
zine is worth. You could actually tell them you used to sell subscriptions to
it (if it's true). If not, you could say that similar e-zines are charging so many
dollars per year for a subscription.
31. The "Targeted Flirt" Technique
Tell or give your potential subscribers a compliment. People like to be
complimented and will usually return the favor. It might just tempt them to
opt-in to your list. The compliment needs to be something that would be
related to your target audience.
32. The "Give It Away" Technique
Tell your potential or current subscribers they can give away your e-zine as
a bonus product. Many people need bonuses for their products or services.
It will give their prospects an incentive to buy their stuff and build your list at
the same time.
33. The "Try A Piece" Technique
Tell your potential subscribers they can read samples of your past issues
or list before they opt-in. If people like your content, they will definitely
subscribe. It would be a good idea to use some of your best content.
34. The "See The Past" Technique
Tell your potential subscribers that they will get access to all your past
issues or messages if they opt-in to your list. You can tell them the benefits
of those issues too. You can have them all archived on your web site by
date or subject in a password protected area.
35. The "Waiting List" Technique
Tell your potential subscribers that you are only allowing a limited number
of subscribers. It will create more persuasion for them to opt-in right away.
You could tell them once you hit so many subscribers, they will have to get
on a waiting list.
Part I
No comments:
Post a Comment