66. The "How To" Technique
Tell your potential subscribers you publish how-to articles. People like to
learn how to do things that will improve their lives, reach their goals, solve
their problems, avoid failing or avoid pain, etc.
67. The "Top Ten" Technique
Tell your potential subscribers you publish top ten articles. People like to
know the top ways to improve their lives. Here are some examples, "The
Top 10 Ways To Lose Weight", The Top Ten Ways To Increase Your
Traffic", etc.
68. The "Tip Me" Technique
Tell your potential subscribers you publish tip articles. People like to read
short, to the point tips that will help them reach their goals. It saves them
time reading through a bunch of fluffed up information.
69. The "Recent News" Technique
Tell your potential subscribers you publish news stories. People want to
stay up-to-date on the most recent news stories that will affect their lives.
You could even publish new press releases that are related to the topic of
your list.
70. The "Interview" Technique
Tell your potential subscribers you publish interview articles. People like to
hear advice from other people that know about the topic of your list. You
could even list some of the upcoming people you will be interviewing.
71. The "Product Review" Technique
Tell your potential subscribers you publish product reviews. Many people
like to read product reviews before they buy a new product. You could
review a product and have your own affiliate link at the end of the review.
72. The "Web Site Review"
Technique
Tell your potential subscribers you publish web site reviews. Many people
like to read web site reviews before they visit a web site. They don't want to
waste their time surfing around for what they are looking for.
73. The "Personal Profile" Technique
Tell your potential subscribers you publish personal profiles. Many people
like to read personal information about people that deal with the topic of
your list. It could be stuff like their favorite music, movies, food, sports
team, etc.
74. The "Word Game" Technique
Tell your potential subscribers you publish text games. It could be
crossword puzzles, word finds, word scramblers, etc. You could publish
them in your e-mail or have them click on a link to your web site to print
them out. Another idea would be to make them interactive so they can play
them on your web site.
75. The "Samples Of Products" Technique
Tell your potential subscribers you publish excerpts from other info
products. Most people like to see samples of other people's information
products before they buy. It could be chapters, articles, software demos,
etc.
76. The "Checklist" Technique
Tell your potential subscribers you publish helpful checklists. Sometimes
people rather have a checklist of information so they can complete one
step at a time. It helps them keep track of them accomplishing their final
goal.
77. The "Calendar Of Events" Technique
Tell your potential subscribers you publish a calendar of events. Many
people like to know about events that are related to the topic of your list. It
could seminars, teleseminars, webinars, trade shows, concerts, classes,
etc.
78. The "Q And A" Technique
Tell your potential subscribers you publish a question and answer section.
Your current subscribers send you their questions and you could answer
them in each issue. Your subscribers can actually be in control of what
topics they want to know more about.
79. The "First Shot" Technique
Tell your potential subscribers that they will be the first to learn about the
new products and services you release. People like to get the first shot at
new products and affiliate opportunities.
80. The "Community Gossip"
Technique
Tell your potential subscribers you publish content from your online
community. You could allow new subscribers access to your list's online
community and tell them they could get published on your list and get some
free publicity.
81. The "Transcripts" Technique
Tell your potential subscribers you publish transcripts of live events,
classes and seminars. People that can't make or afford to go to live events
related to your list topic would really want to read them.
82. The "Questionnaire" Technique
Tell your potential subscribers questions that'll persuade them to subscribe.
Most people are raised or programmed to answer questions. They
will automatically respond to your questions without realizing it. For
example, “Do you want to earn more money?”
83. The "Free Advertising" Technique
Tell your potential subscribers they will get a free ad in your e-zine if they
subscribe. Now this could give you way too many ads to publish. A way
around this is to link to a web site that has all the free ads listed.
84. The "People Care" Technique
Tell your potential subscribers what their friends or family might say or
think as a result of them opting-in. People care about what their friends and
family think. For example, you could say: "Imagine how your kids will feel
when you can afford the new pool?"
85. The "Common Sense" Technique
Tell your potential subscribers it is common sense to subscribe. For
example, you could say something like: "Everyone knows you have to keep up-to-date with new technology in order to keep making money on the
Internet."
86. The "Private Access" Technique
Tell your potential subscribers they will get a free membership into your
private web site when they subscribe. You could set up a password
protected private web site for your subscribers only. You could keep it
updated regularly with new information and free products.
87. The "Product For Ad" Technique
Tell other e-zine publishers you'll trade them your products for running your
e-zine ad. If you don't want to pay for advertising, just barter. If you have
a downloadable product, you could keep trading it over and over again
without it costing you a lot.
88. The "Viral Article" Technique
Tell other e-zine publishers they can publish your articles with your
resource box. You could contact other related e-zine or list publishers
and see if they accept article submissions. Plus there are many article
submission directories and submission software available today.
89. The "Opt-In Auction" Technique
Tell your potential subscribers about your e-zine on auction web sites. You
could auction off a related item or product and advertise your e-zine on
the same page. As you may know, some of the biggest auction sites get
millions of hits an ad.
90. The "Listen To Me" Technique
Tell your potential subscribers that you offer an audio version of your e-zine
or list. Many people don't like reading all the time. They will be able to listen
to it if they want. It will save them time and eye strain.
91. The "Watch Me" Technique
Tell your potential subscribers that you offer a video version of your e-zine
or list. Many would rather watch someone tell them the information, like
on news shows. They will be able to watch and listen to your information if
they want.
92. The "Keyword Clicking" Technique
Tell your potential subscribers about your e-zine or list with pay per click
ads. You only pay if they click on your link. You want your advertisement to
be displayed under targeted keywords and phrases or on target web sites.
93. The "Free Directory" Technique
Tell your potential subscribers about your e-zine or list by submitting
it to free e-zine directories. You want your e-zine description to be as
persuasive as possible. You could use many of the tips in this publication to
help you with that.
94. The "Customer Reminder" Technique
Tell your customers about your list or e-zine. You could include your e-zine
ad on or with every product you sell. If it's a physical product, you could
insert a flyer in the package. If it’s a digital product, you could have the opt-
in form linked to your web site or build it into the product.
95. The "Discount An E-mail" Technique
Tell your potential subscribers that you offer coupons or gift certificates to
other products and services in every issue. They will want to subscribe and
read every issue just to see how much money they can save.
96. The "Offline Myth" Technique
Tell people about your e-zine or list through offline advertising. It could be
radio, TV, newspapers, magazines, newsletters, CD ROM, videos, audio
books, etc. Just because they read offline ads doesn’t mean they don't
have a computer or access to the Internet.
97. The "Free Compliment" Technique
Tell your potential subscribers that anyone who gives you a testimonial
for your list or e-zine will get it published with their ad. People will subscribe and give you compliments just to get a free ad. Testimonials can
dramatically increase your authority and sales.
98. The "Back You Up" Technique
Tell a similar list or e-zine owner that you'll host their back issues if they
host yours. It will increase your subscribers, traffic and sales. It might be a
little extra work and take up a lot of web space but can be well worth it.
99. The "I'll Share" Technique
Tell a similar list or e-zine owner that you'll share an opt-in form with them.
People can opt-in for both your lists at your web site and their web site. You
can also join many list building co-ops and co-registration services.
100. The "Publish And Grow" Technique
Tell a similar list or e-zine owner you will help manage and publish their
list in exchange for getting your ad listed in each of their issues. You will
be building your list and their list at the same time. It could double your
subscription rate.
Conclusion:
There's no doubt that the topic of growing your opt-in list can be
fascinating. Once you're familiar with these ideas, you'll be ready to take
your business to the next level.
Don't limit yourself by refusing to learn the details about building your opt-in list. The more you know, the easier it will be to focus on what's important.
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