The relationship you build with your list is where the real gold is.
Sure, just having a list is better than nothing, but the people making money hand over fist with their list are the people who have built a relationship with them.
How do you do this? Get personal, but not too personal - Make sure it is still interesting to somebody who would subscribe to your list.
For instance, let's say you have a list of golfers because you sell golf products. Tell them about experiences on the golf course, funny, stupid, or educational -stuff they can relate to as they are golfers and have probably done things very similar.
Try to relate to them as best you can. People want to know that there are others out there just like them. When they find out that you are just another person out in the world with the same experiences they are having, it becomes a lot easier for them to trust you.
It's all about getting each subscriber into your life.
This should be a huge focus of your list.
And if you really want to have an incredibly responsive list, then do these three things, in this order:
1) Build a relationship with them.
2) Educate them with quality content.
3) Promote good quality products that you believe in to them.
Doing this is a win-win for everybody.
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