If you're seriously interested in learning more about growing your opt-in list, you need to think beyond the basics. This article takes a closer look at things you need to know about list building.
1. The "Specific Date" Technique
Tell your potential subscribers they will get a free bonus for subscribing before a specific date. Tell them the bonus won't be available after that date. You could also say they need to subscribe before midnight or the end of the day.
2. The "So Many Minutes" Technique
Tell your potential subscribers they will get a free bonus for subscribing in so many minutes. You could have a timer running down the time on your opt-in form. If they really like your bonus, they will subscribe before the time runs out.
3. The "Here's Your Lesson" Technique
Tell your potential subscribers they will get a free e-course for subscribing. You could just publish each lesson on a daily autoresponder series. People like to take courses one lesson at a time. You could even include an ad with each lesson.
4. The "E-Report" Technique
Tell your potential subscribers they will get a free e-report for subscribing. You could write up a 5 to 12 page e-report that your subscribers would really be interested in. You could have it ready to download in PDF format
on your "thank you for subscribing" page.
5. The "Tease Me" TechniqueTell your potential subscribers they will get a free sample chapter of an ebook you are selling if they subscribe. People like to get a sneak preview of products before they buy them. Even if they don't buy your e-book, you'll be able to sell them something else in the future.
6. The "Great Deal" Technique
Tell your potential subscribers they will get a coupon or discount to one of your products for subscribing. People love getting a good deal and all they would have to do is opt-in to your list or e-zine.
7. The "JV Discount" Technique
Tell your potential subscribers they will get a coupon or discount for someone else’s product if they subscribe. You could set up a joint venture deal with another information product seller. They would get sales and you will build your list quicker.
8. The "Worth It?" TechniqueTell your potential subscribers how much the free bonus for subscribing is worth. People will feel like they are getting a great bargain for opting-in. You could list the retail price or what other people are selling it for.
9. The "Virus" Technique
Tell your potential subscribers they will get a free e-book for subscribing. You could also include your e-zine ad in the e-book and allow them to give the e-book away or offer resell or master resell rights. It will become a viral marketing tool for your list.
10. The "Swipe Them" Technique
Tell your potential subscribers that they will get the private label rights to the articles or content of your list if they subscribe. People will be able to read and use your list content as they wish. There is a huge demand for private label content these days.
11. The "Republish It" Technique
Tell your potential subscribers that they can reprint or republish the articles or content of your list if they subscribe. People will be able to read and use your list content with your resource box included. You could include your ezine ad under each article they republish.
12. The "Future Goals" TechniqueTell your potential subscribers the goals they will accomplish by subscribing to your e-zine. You could tell them how your information or content will help solve their problems, improve their life or get over their obstacles.
13. The "Future Problems" TechniqueTell your potential subscribers the goals they won't accomplish if they don't subscribe to your e-zine. You could tell them how not reading your information or content could cause future problems or make their life worse.
14. The "Prize Fest" Technique
Tell your potential subscribers what prizes they could win by subscribing to your e-zine. You could tell them that you will randomly select a subscriber every week to get one of your products for free. Also, you could have them complete a certain action to be in the contest.
15. The "Las Vegas" TechniqueTell your potential subscribers how much money they could win by subscribing to your e-zine. You could tell them that you will randomly select a subscriber every week to get a cash prize. You could have many cash prizes, like $100 for 1st place, $50 for 2nd place and $25 for 3rd place.
Part II
No comments:
Post a Comment